Blog

Case: your own conversion funnel; fuel for online marketing success A relevant conversion funnel is necessary for better online marketing. In this case, for Nieuweautokopen.nl (part of Marktplaats), I will show how we convert our (antique) AIDA or Touch / Tell / Sell funnel into much more relevant metrics, step by step, and what you […]

What solution did you come up with for your leads during the summer holiday? In the summer months it is always exciting what happens to leads. With minimal staff, things that are least fun and interesting are hardly done, let alone that they are done well. Where does that wisdom come from? I have experienced […]

Call Track Manager gives you insights, even if it is unwanted… Recently we started with the Call Track Manager, a new service that, besides specific telephone numbers for your marketing efforts, will also get the inbound calls screened. In other words, the virtual BDC of the #DCDW records the conversations and listens to them for […]

A lead time of an average of 28 days on the used car stock is the norm rather than an exception! In the Netherlands, a car company that is successful in selling used cars sells its stock 6 times a year. However, most companies will score between three and four times. That means that you […]

Online Rule 1: Call first, email second We all know that the salespersons that are most successful in following up online leads in the automotive industry do not mail the prospects, but they always call first. With calling alone you are not there yet. Why do you call? What can you expect and what do […]

Does the weather affect the search behavior online? The last weeks (June) were exceptionally good in terms of weather! Sunshine, blue sky, you would almost think of buying a convertible… But is the customer in the market for a convertible with this weather? At Marktplaats we have done a deep dive in the data and […]

Secure your website with a security certificate! Almost all websites start with http:// or https://. The difference is in the ‘s’: that website is secured with a so-called security certificate, an SSL. Such an SSL, or rather TLS, can be recognized by ‘https’ before the URL and is a technique whereby the connection between the […]

Conversion on sales calls should be at least 22% at car companies Most know by now: the sales call is the most important lead in the automotive industry when it comes to conversion. Because more than 50% of the internet use via the smartphone, more and more people will call, WhatsApp and mail. The saying […]

If you can’t call, you can always email (in the right way) The first rule in following up online leads is that you always have to try calling first. If you do not get a response, you can send an email. Keep in mind that mailing is not as effective nowadays as, for example, five […]