Blog

Check out our latest blogs below!

11 februari 2018

The difference between a BDC / CCC and an internet department

Give your best leads to your best sellers only The moment I write this, I just finished the first day of the #kain2017 conference in Lexington Kentucky in the United States. The first day is always a day when you fight against your sleep because of the time difference, while you want to be keen […]

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11 februari 2018

How you should deal with your own Internet Lead Management System (ILMS)

Systems such as LEF, Websolve and Automanager provide clarity for those who want it! There are now a number of good Internet Lead Management Systems (ILMS) available for car dealers and car companies, like LEF, Automanager and Websolve. These are systems other than so-called lead hubs, which are no more than structured inboxes of leads. […]

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11 februari 2018

It’s time to really look at the data in the online marketing at car dealers!

Leads alone say nothing at all… The right information can say a lot about the quality of marketing campaigns at car companies. The result of the investment is often black or white. Google Analytics is in itself a good referee that can show whether something works or not. But it is also immediately dangerous if […]

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11 februari 2018

New features make the review of the seller more important in the US

Cars.com offers more security to car buyers In the US, just like here in the Netherlands, they have a number of large car portals. Autotrader.com and Cars.com are important players who follow the market very closely. Cars.com has recently announced a new feature to offer buyers more security. Security, or the lack of it, has […]

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11 februari 2018

Should you let the visit land on the SRP or the VDP?

New research shows that we may be leading traffic to the wrong landing page SRP = Search Result Page or the search results on your website or a portal VDP = Vehicle Detail Page or the product page of a relevant car Many car companies that advertise on sites such as Marktplaats, Gaspedaal and Google […]

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11 februari 2018

How far will you take transparency?

Does the customer want real transparency or not? Last week, Autoscout24 launched the price comparator. An instrument that examines how the price relates to the competition for every car and adheres to a qualification. This qualification can range from a Top Offer to No Data. However, is this the right way to offer transparency to […]

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11 februari 2018

#DCDW Call Track Manager provides insight into origin and success of call leads

Do you know who and why they call you? Research shows that more and more website visits come from the smartphone. This also increases the number of call leads that car dealers receive. Many car dealers do not seem to make optimal use of the call lead. The new service #DCDW Call Track Manager ensures structure and […]

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11 februari 2018

Call Tracking 2.0 for the automotive

Call tracking for car companies ended up in the second phase! #DCDW has, in association with its partner Adcalls, expanded the functionalities for Call Tracking. Call Tracking is already commonplace at Marktplaats, but now there are more and more dealers and car companies that choose to use Call Tracking for all their marketing channels. For […]

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11 februari 2018

The difference between an active and passive lead!

Some OEM’s destroy their sellers through passive leads… Differences between leads have always been there, and will always remain there. But what has changed is the attention from every layer in the automotive industry for (online) leads and their follow-up. It is often the case that the importers in general are not happy with the […]

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11 februari 2018

3 questions that every dealership with its own CCC / BDC must ask itself

Think about running a CCC / BDC based on KPIs With our knowledge and experience from the #DCDW Virtual BDC, we regularly exchange ideas with dealers who have their own Customer Contact Center (CCC) or Business Development Center (BDC). These are almost always professional and passionate dealers who want to get the most out of […]

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