Blog

Check out our latest blogs below!

11 februari 2018

Call Tracking 2.0 for the automotive

Call tracking for car companies ended up in the second phase! #DCDW has, in association with its partner Adcalls, expanded the functionalities for Call Tracking. Call Tracking is already commonplace at Marktplaats, but now there are more and more dealers and car companies that choose to use Call Tracking for all their marketing channels. For […]

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11 februari 2018

The difference between an active and passive lead!

Some OEM’s destroy their sellers through passive leads… Differences between leads have always been there, and will always remain there. But what has changed is the attention from every layer in the automotive industry for (online) leads and their follow-up. It is often the case that the importers in general are not happy with the […]

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11 februari 2018

3 questions that every dealership with its own CCC / BDC must ask itself

Think about running a CCC / BDC based on KPIs With our knowledge and experience from the #DCDW Virtual BDC, we regularly exchange ideas with dealers who have their own Customer Contact Center (CCC) or Business Development Center (BDC). These are almost always professional and passionate dealers who want to get the most out of […]

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11 februari 2018

The transfer of a qualified lead from the BDC to the seller is crucial!

Maximum success with a qualified lead is done with the transfer! Leads come in many shapes and sizes. Every lead, including the leads that you get from a CCC or BDC (internal or external), is unique. The best chance of a successful conversion is the qualified lead, so a lead that has already been prepared […]

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11 februari 2018

5 tips for dealing better with your telephone leads in the car company!

5 tips for better conversion in telephone leads The most successful car sellers know: the very best lead with the most chance of a sale is the telephone lead. At the same time, it is not only the lead with the highest conversion, but also the lead that is most mistreated within our industry. With […]

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11 februari 2018

The disconcerting truth of a mystery research in Belgium about automotive leads

Research from 2dehands.be/2ememain.be shows that there is still a lot to be gained for dealers Recently, in association with 2dehands.be/2ememain.be, we organized a #DCDW- Digital Car Dealer Workshop in Brussels for Belgian car companies. For a full audience, Christophe Grosjean presented a research on lead follow-up on behalf of 2dehands.be. How do professional car companies […]

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11 februari 2018

Transparency, speed and attention are the 3 online topics that are important for car companies in 2017!

Are you transparent, fast and do you have the attention of the customer? That is of upmost importance in 2017! Many dealers and car companies often ask me how they should set up their online environment and what is really important these days. Apparently, it’s known that it is only a matter of time before, […]

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11 februari 2018

3 tips for a better AdWords campaign in the automotive industry!

Case: your own conversion funnel; fuel for online marketing success A relevant conversion funnel is necessary for better online marketing. In this case, for Nieuweautokopen.nl (part of Marktplaats), I will show how we convert our (antique) AIDA or Touch / Tell / Sell funnel into much more relevant metrics, step by step, and what you […]

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11 februari 2018

Your sales people go on holiday, but your leads do not…

What solution did you come up with for your leads during the summer holiday? In the summer months it is always exciting what happens to leads. With minimal staff, things that are least fun and interesting are hardly done, let alone that they are done well. Where does that wisdom come from? I have experienced […]

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11 februari 2018

An unsolicited and unwanted toll booth on the internet?

Call Track Manager gives you insights, even if it is unwanted… Recently we started with the Call Track Manager, a new service that, besides specific telephone numbers for your marketing efforts, will also get the inbound calls screened. In other words, the virtual BDC of the #DCDW records the conversations and listens to them for […]

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